About The Project
Never Stop Exploring is the official blog for the world-renowned outdoors company The North Face, who came to us to build the ultimate platform from which the could showcoase their athletes and gear. While the site includes ecommerce product linking to the parent site, the main goal is to tell the story of The North Face and its passion for atheles and the outdoors. Goals for the site included:
- Transfer existing content from Typepad to WordPress to aid their publishing needs with more robust tools for content customization and better taxonomical hierarchy.
- Better showcase their Expedition with serialized storytelling via parent and child posts
- Provide an easy way to include any product in any story so that it’s seen in the context of its purpose, being used by real athletes.
- Help tell athlete and brand stories in a clean, responsive and image-ful
Roles and Tasks
- Quality assurance
- Cross-browser testing (IE8-Edge, iOS, Android, Chrome, Safari, Firefox)
- Google Analytics (Goal Tracking, Custom Event Tracking)
- Technical feature planning and oversight
- Workflow implementation
Tools
- VirtualBox (Windows)
- XCODE
- Eclipse
- Ghost Lab
- GitHub
- Jira Software
- Integrity (web crawler)